Category Archives: Promoting research

How to give new life to research stories

What happens to stories after they appear in your university’s research magazine? Are they one-trick ponies, published once and never seen again? Research stories don’t have to be told and then forgotten. With a few tweaks, a story can be used to reach even more audiences. Here are a few tips: 1)  Trim the copy…

11 key messages to help your research stand out

Research stories are tricky things. They have to translate complex research projects into lay language and communicate key messages about your university. So, how can you ensure that readers know a story is about your institution’s research (and only your institution’s research)? Below, I’ve listed some questions to ask when pulling together a research story….

Helping researchers reach the masses

Around the world, researchers are working in a variety of disciplines. But if no one hears about the work, it’s a lost opportunity to promote the research – and your institution. Getting the word out, however, requires some practise. Indeed, many researchers present their work at conferences and contribute to peer-reviewed journals, but they may…

Why a research blog is a good thing

Information overload is a problem of the modern age. So, as a research communicator, how can you cut through the barrage of info and not only reach your target audience, but also engage with them? It’s a challenge for any organization, but it’s a significant struggle for those in research communications, specifically. You’re trying to…

The power of a hashtag: how to turn stories into tweets

How can you keep a research story alive after it has been published?  There are several ways. For example, you can work with your institution’s media relations team to repurpose the article for a news release. Or, you can work with the publications team to reprint your story in the university’s alumni magazine. Or, you…